An amazing advertising of Ikea

                  

                    This video was taken in Australian in 2011 and it was really a successful video.Why it is successful? This video has won a good reputation among Ikea's customers. Through the video just display one minutes, in fact it show us lots of information.

                   If you watch it carefully, you can find that how Ikea to do a advertising for their products and how they are going to attract customer's attention. As an experienced furniture company, Ikea can target their market and audiences exactly.

  

•  In this video,  We can see that it was  taken in Australian. At the beginning, people are appeared in a original forest. Ikea use this details and show us that their products are natural and the materials they used all are from the forest; they are healthy.  

• In order to make this video, they hired more than thousands of public actors and many Ikea furniture were used in this video. In addition, Ikea chief designer went to Australian and directed this video.

• Last one is the important element in this video. "Happiness" is the main purport of this video. As we known, in our daily life, our biggest enemy is boring. Ikea advertising use their own products and to show their customers how do they defeat boring. Ikea let their furniture become the happiness element in our family.

 

                     

                             This video had won five big awards last years. I think it all depend on Ikea's unique design and they got a close relationship with their customers. In another word, what they are sell is not the products, it is the design.

Ikea creative advertising

                   This video is about Ikea creative advertising. During this video designer use a short story tell us that furniture can make our life better and make our family feel happy.

                  Just like most other brands, Ikea sees TV as an important medium for developing a relationship with audiences. So, Ikea's advertising on TV always bring happiness to every family. Scoot, who is a famous Ikea designer said that furniture is necessary things in our life, for example: like happiness. Everyone need happiness, and everyone want a happy life. In addition, when we design a new advertising, we would put furniture and happiness together. Because we thought that in family, "furniture is happiness, happiness is furniture". That is why each Ikea advertising also can bring amazing and happiness to our life.

                  I have watch lots of video about Ikea advertising. I found that the design idea of Ikea advertising also put the customer at first. All the things looks very close to our life. So, i decide to put some thing very interesting about furniture on my blog and share the happiness with all my audiences.

Contact me

I am a student of University of Lancashire. My name is Allen. I come from China and i am interested in furniture. Welcome to visit my blog. If you have any problem, please contact me at 07586730800 or send E-mail to ykk88818@163.com. Thank you !

07586730800

Victoria st, Flat D9, Room4, PR1 7QT, Preston,UK

YKK88818@163.COM

European style

This a the Finest in Luxury Italian Style Living Room Sets at the Best and Most Competitive Prices on the Market. This kind of furniture sell at a high price, but it show the people's power and taste. In our home, if we got it. I think it will bring a comfortable living environment to our familiy.

Interview

Interview One

 Introduction:

This interview is about Iris, who is a famous furniture maker and designer, especially her skills in DIY room design. Iris has been work with furniture 15 years and she has won lots of design award in China. During the next interview, Iris will share her many years' working experience on furniture and explain her unique idea.

Designer: Iris

1. What are the advantages of being a maker and designer.?

2. What do you regard as your greatest success in your career?

3. How do think your team changed to keep up with new technologies?

4. Which part do you think is the most important of a furniture?

5. Why do you so keen on DIY furniture design and DIY design can bring what to your mind?

Answer:

1. As a Children, when I saw some beautiful furniture, I hope one day I can use the furniture which all are designed by myself. Through my experience as a maker and designer, I have an unique understanding of materials and processes. That can help me to build up confidence on solve any problem when I worked with furniture.

2.The most rewarding moments in my career so far should be a successful revolution of your father company's new products. After the 2008 finance crisis, many furniture companies are shocked by such a big crisis. But your father predict it before it happened, he asked me to improve our products and established the new furniture style into the market. Fortunately, the result is very good. Our products are satisfied with out new products. It is because that in China market only our company got the new products. So, your father lose a little in the finance crisis. That make me feel very Honor.

3.Recently, advanced computer skills have revolutionised the availability of information and consumer choice and manufacturing systems and design methods. However, the impact  has not fundamentally changed the work of designer-makers, simply It added new techniques when we are working. So, our team need to learn computer skills and apply the technology into our work.

4.Some people think materials come first. If you got a good and natural materials, customer will be happy. Because they can use it for a long time. In my opinion, design come first. A good furniture not only need a good materials, but also a unique design is the most important. Design ideas come from every details in our life. So, only a talent designer can catch it in our daily life.

5. Yeah, you know I got two little Children. Long time work overseas make me have few time to accompany with my family. I often decorate my room as a colour world, because my Children like it. At least, color can bring happiness to them. In fact DIY design is a hard work, but it certainly bring many good ideas to me.

Interview Two

Introduction:

1.Can you tell me about your furniture store?

2. Can you tell me some products here, which are the customers' favourite?

3.What styles of furniture do you sell in your store?

4. What come first? The materials or the design?

5.What makes your furniture different from other furniture store?

6. Would you like to sell creative furniture design in your furniture shop?

Scott as a sales management, he accepted my interview, and he bring me to visit their furniture store in city centre. Scoott as a sale manager, he has work two years in London, and two years in Liverpool, and he moved to work in Preston 2011. Why he comes to Preston is because that his boss is his good friends, and he needs scoot's help. Later, I visit their shop. There furniture are really beautiful, and there are so much creative furniture design which are my interesting. Thanks for him to introduce their product. Their audiences are between age 30-40, and his boss said that they are happy to sell more creative furniture in their store, because many people want to buy it.

This interview was taken in city centre, and the Chinese guys name Jack. Jack comes from ShangHai, and he study master in Uclan. Three years life in Preston, Jack almost visit every furniture shop. According to our conversation, Jack told me that he often buy visit some furniture shop in city centre, because he like furniture. He want to buy some furniture in his new room. He accepted my interview and told me he was interested in creative furniture design. So I introduce my furniture blog to him, fortunately he like special furniture. Later, he will follow my furniture blog and gave me some suggestion and buy some thing from my blog.

Japanese style

Haiku Designs is proud to offer a distinctive and unique line of Japanese furniture for the home, office or bedroom environments. From rice paper lamps and Shoji screens, to dramatic wall-hanging fountains and Japanese brushstroke paintings, from our Zen themed Modern bedroom furniture collections to our unique Hiro Dining Room Furniture set, our Japanese styled decor is one of the widest on the market today and is an ideal way to create a space of simplicity, and enjoyment.

In the West, much of what we think of as Oriental furniture actually reflects Japanese styles and Zen motifs. The classic simplicity of a platform bed, the pure Zen aesthetic of harmony, the use of minimalist paintings depicting water scapes, Geishas, and Kanji all create a sense of repose and stillness that originated in Japan.

In addition, most Japanese Furniture motifs found in art, home decor, and contemporary bedroom furniture were all designed around the idea of blending with nature, rather than opposing it. The use of soft earth tones, rounded corners and flowing patterns were designed to reflect forms and colors in nature, thus creating a sense of peace and tranquility. Japanese decor conveys a sense of accord and harmony with nature instead of confronting or opposing it as much Western decor and furniture does.

Our Organic Bedding line of All Natural Latex Mattresses, Eco-Rest Organic Cotton Futons and Organic Sheets exemplify this sense of being in harmony with nature, and the environment.

Bring the special qualities of accord, harmony, and beauty into your life and home with the unique Japanese furniture collections from Haiku Designs.

Multi-functional table design

This table is designed by a famous Italy designer. I have booked one online! I want to introduce this table to you. The most advantage of the design of this table is that it save very large space for users.

 In addition, under the four chairs, there are four drawers, so we can put  some books or something very useful in it. Sometimes, if we do not want to use the chairs,of course, we can put the chairs under the table. 

Therefore, we can use it as a table. In my opinion, it is really very useful and convenience in our life.The design of this table is similar with the one before. But the design exit some difference When we look at the first picture, i think nobody know it is a table...But in fact, it is really a table. When the chairs put together, we can use is as a adornment in our home, of course we can put the flower on it.

 You can use them as a table, you can use them

as a chair. A table chair combo is a convenient

and easy way to save space while looking really

cool for visitors too… In fact, we can use it as a

art in our room. Lots of people like is not only its modern and unique design, also it can bring interesting to our life.