If you watch it carefully, you can find that how Ikea to do a advertising for their products and how they are going to attract customer's attention. As an experienced furniture company, Ikea can target their market and audiences exactly.
- In this video, We can see that it was taken in Australian. At the beginning, people are appeared in a original forest. Ikea use this details and show us that their products are natural and the materials they used all are from the forest; they are healthy.
- In order to make this video, they hired more than thousands of public actors and many Ikea furniture were used in this video. In addition, Ikea chief designer went to Australian and directed this video.
- Last one is the important element in this video. "Happiness" is the main purport of this video. As we known, in our daily life, our biggest enemy is boring. Ikea advertising use their own products and to show their customers how do they defeat boring. Ikea let their furniture become the happiness element in our family.
This video had won five big awards last years. I think it all depend on Ikea's unique design and they got a close relationship with their customers. In another word, what they are sell is not the products, it is the design.
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